Entry Strategies and Globalization Essay Example | Topics and Well Written Essays - 500 words

Entry Strategies and Globalization - Essay Example The globalization movement provided companies with the capability to realize business with foreign nations. The promotion of free trade among nations has help business organization penetrate marketplaces around the world. Out of the four major market entry strategies the easiest one to implement is exporting. Companies with little experience dealing with foreign markets start off by implementing indirect exporting. Indirect exporting occurs when a company uses intermediaries to facilitate the export of products. For example a company sells 1000 units to retailer such as Wal-Mart and then Wal-Mart sells its products in stores worldwide. The second type of exporting is direct exporting. Direct exporting can be achieved in several ways. A company can achieve direct exporting by establishing an overseas sales branch or subsidiary, by using traveling export sales representatives, and by establishing a domestic export department or division (Kotler, 2003). Exporting is the less risky of th e market entry strategies because a firm does not have to invest in a lot resources to achieve market penetration. The second major market entry strategy is licensing.

How much did Early Moving Picture Entertainment Draw on, or Differ Assignment

How much did Early Moving Picture Entertainment Draw on, or Differ From, Conventions in Still Photography - Assignment Example It seems that conventions in still photography played an important role in the appearance of early moving picture entertainment; furthermore, there were specific needs of the public that had to be addressed at that period. In any case, these two forms of art seem to be closely related - at least up to a point. Up to a specific level, moving picture entertainment was strongly influenced by the convention in still photography; however, from that point onwards there were no particular similarities between these two forms of art. They were developed independently. In order to understand the position of moving picture within the entertainment sector it would be necessary to refer primarily to its historical development – without reference to specific geographical characteristics or cultural influences. Moving picture has been considered to be an improved form of still photography. The transformation of the latter led to the appearance of the former with the support of technology – which helped to proceed from capturing the scenes of real life to their representation in real time – i.e. following all steps of their development. In this context, early moving picture can be characterized as an indication of the changing trends in public preferences; still photography was no more able to keep the interest of the public – other means of transmission of facts had to be tested in order to ensure the survival of still photography within the modern society.

Critically evaluate the cognitive development theories of Piaget and Essay

Critically evaluate the cognitive development theories of Piaget and Vygotsky and discuss their relevance to Social Work practice - Essay Example He came up with the cognitive development theory where he showed two major aspects to his theory: the process of coming to know and the stages used to acquire the ability to know. In his book, Miller, (2002, p.32) stated that Piaget viewed knowledge as a process and that children have an active process of knowing their surrounding. As a biologist, he was interested in how a given organism adapts to its environment. Behaviour is controlled through mental organization where an individual uses some schemes to represent the world and designate action. This adaptation is motivated by biological drive to obtain balance between the schemes and the environment. Piaget hypothesized that an infant is born with schemes that operate from birth. These schemes are reflexes which are used to adapt the environment and are later replaced by constructed schemes. He described two processes that are used by individual to adapt to the environment; assimilation and accommodation. These processes are used throughout life as the person progressively adapts to the environment in a more complex way. Assimilation is a process of transforming the environment so that it can be suitable in the pre-existing cognitive structures. An example is where an infant uses a sucking schema that was developed by sucking a small bottle when trying to suck a larger bottle. Accommodation on the other hand, is the process of changing the cognitive structures in order to accept anything from the environment. An example would be when the child wants to modify a sucking schema that was developed through sucking on a pacifier to one that could be thriving for sucking on a bottle. The two processes are simultaneously useful throughout life. Piaget proposes that there are four distinct stages of mental representation that children pass through right from their infancy stage to the adult level of intelligence. The four stages are; sensorimotor period, preoperation period, concrete operational stage and formal operational stage. Sensorimotor stage starts from birth to two years. It is the primary stage in cognitive development; this is where infants create an understanding of the world by coordinating the sensory experience with physical actions. They gain knowledge from the world through the physical actions hence, progress from reflexive instinctual action at birth to the beginning of symbolic thought towards the end of the stage. Piaget subdivided the sensorimotor stage into six sub-stages. Simple reflexes are a sub-stage where the infant coordinates the sensation and action through reflexive behaviour. It starts right from birth to the period when the infant is one month old. First habits and primary circular reactions phase is the second sub-stage (Bateson 2005, p 127). It starts from one month to four months after birth. Other sub-stages include: secondary circular reaction phase, coordination of secondary circular reaction phase, tertiary circular reactions and curiosity and internalization of the schemes. By the end of sensorimotor stage, the child acquires the sense of object permanence. The child understands that objects continue to exist even when they cannot be heard, seen or touched. According to Piaget,

MARKETING COMUNICATION- exam questions Essay Example | Topics and Well Written Essays - 1000 words

MARKETING COMUNICATION- exam questions - Essay Example Cinema Advertising Cinema advertising is a medium to promote a product in order to create awareness among the consumers. Cinema advertising presents slide promotion and at times it also offers rolling stock alike to a television commercial. A few theatres present lively digital publicity opportunities in place of slide advertising in the theatre hall (Victor, 2006). The Cinema Advertising Association (CAA) represents the two UK cinema advertising related contractors, Digital Cinema Media (formerly known as Carlton Screen Advertising) and Pearl & Dean which provide advice on various issues related to regulation, research and production. The CAA ensures that all UK cinema commercials are according to British Codes of Advertising (BFI, 2010). Pearl & Dean in the UK controls around 19.9% sites of UK cinema. It includes prominent operators of multiplex such as Showcase, Empire, AMC and Apollo (Getmemedia, 2009). In the UK, there are over 3000 screens showing cinema. Production cost relate d to cinema adverting is quite low. For example, Pearl & Dean presents tow types cinema advertisements related production for small businesses of the local area (Marketingdonut, 2011). Television Advertising Television advertising allows the advertisers to inform a large audience  about a business, service or product. ... An effective television advertisement requires a good script that emphasizes a powerful offer. Furthermore, advertisements should be efficiently produced and for this reason it is often better to appoint an advertising agency, which helps to organise an entire operation (All Business, 2011). Advantages of Cinema Advertising: Cinema advertising is designed to target a specific audience and can actively attract the 100% attention of the audience The Digital projector provides high impact on images and sounds, thus the message can be conveyed effectively to the potential customers The cost of cinema advertising is inexpensive; the advertisement can be shown at all possible cinemas or just one local cinema depending upon the budget of an advertiser (NBS Studio, 2010) Advantages of Television Advertising: Television advertising helps to reach large number of audience in a short period of time than radio and local newspapers Message is delivered with picture, sound and action that can prov ide instant credibility to business. It provides an opportunity to be creative and adds a personality in a business, which can be mainly useful for small businesses that depend on repeat customers (All Business, 2011) The advantages of both cinema and television advertising have been discussed above, however depending upon the target customer the advertising media can be selected. The market segmentation is an important factor while taking an advertising decision. If the company is targeting the mass market than it is better to go for television advertising and if it decides to target a specific customer segment for luxurious product than the cinema

Afro Carribean Culture Essay Example | Topics and Well Written Essays - 2250 words

Afro Carribean Culture - Essay Example Caribbean culture consists of the social, political, and literary elements that are representative of the region’s population as well as its influence around the world. The culture has been historically influenced by culture from Europe, with particular influences from Spain, England, and France. The federal governments of the Caribbean have also heavily influenced the culture with institutions, laws, and programs. The Caribbean Broadcasting Corporation was created to promote, via the media, the culture of the Caribbean. The region’s history is a product of their geography, history, and political systems. As a settler nation’s collection, the region’s culture has been subject to shaping by migration waves that have combined to form a unique culture. This paper aims to discuss the forces that are shaping its culture today, as well as the older influences that are still at play to date. It also seeks to discuss the process of syncretism and how it has been m anifested in the culture of the Caribbean. Finally, it will give a detailed review of â€Å"When I was Puerto Rican† by Santiago. The Forces Shaping Caribbean Culture Today Having provided a key resource in wealth generation during the sugar islands era, and acting as a bridge between the new world and Europe during the new world’s colonisation, the region has for the last century or so been under the influence of the United States. This is because the US has been the omnipresent military and economic power of the twentieth century (Scher 11). While the influence may be decisive and ever-present, the Caribbean is not reduced to the status of a US dominion. Except Cuba, events occurring over the last decade or so have pointed to the constant initiative occurrence that is pursued in the common interest across the region. Self-assertiveness of every Caribbean entity, the central role-played by the US, and attempts to reach cooperative outcomes shaped by the various geomet ries involved are at play in this pursuit. The Caribbean position is constantly reformulated by various factors. These are: histories inherent in each entity, relations with their former colonial masters, present links to the EU, residual presence of a number of European states, shared resonance with Central and South American countries, recent influence wielded by countries from Asia, and changes in the global economy especially production of energy (Scher 11). These factors may relate with the individual society’s economic health as well as their current position in the creation of wealth, political alignments in the current world, degree of regional cooperation, cultural identity, and international exchange. The relationship between the Caribbean and the United States has been a longstanding one and has stretched in to the present times. The influence is extended to include social, economic and military contexts. Economically, the United States is a vital market for Caribb ean exports. The Caribbean Basin Trade Partnership Act has cemented relations between the two regions in the twenty first century (Scher 13). This basin is of strategic interest for the United States, especially as it is a vital route of trade. Over 50% of US, imports are transported through this seaway. The foreign policy of the Caribbean also aims to cement its participatory role in the global economy. Because of this, the wish not to be excluded from its US primary market or be shunted past in the formation of global trading blocks has seen the United States play a vital and influential role in the shaping of the region’s hemispheric market. Building and strengthening of relations between the US and the Caribbean has also seen the US figuring prominently in the shaping of

Nuclear Weapons & Cold War Essay Example for Free

Nuclear Weapons Cold War Essay 1) How did nuclear weapons affect the course of the cold war? The Cold War period of much conflict and tension was between the United States and the Soviet Union, along with their respective allies, was from the middle of the1940s until the early part of the 1990s. The building up of nuclear weapons was maybe, the most important of the many arenas that the rivaling countries played in. It became known as the nuclear arms race or the â€Å"competition for supremacy† The discovery that uranium was a plenty around the world shortly after the second world ar, helped to solidify the nuclear monopoly held by both the United States and USSR. While the United States had their own resources for uranium, they soon discovered that Eastern Europe was providing a steady supply to the Soviets, until they could develop a source of their own. The United States, who had predicted that the USSR would not have any nuclear weapons until the mid-1950s, was massively surprised when the Soviets detonated their first bomb â€Å"Joe One† on August 29, 1949. It was much like the bomb that the US had dropped on Japan in 1945 nown as the â€Å"Fat Man†. From that point on both governments devoted massive amounts of money, time and resources to increasing their nuclear arsenals. First off, it was the hydrogen bombs and then next came the Intercontinental ballistic missile or â€Å"ICBMs† as they are known. And on Oct. 4, 1957 the Soviet Union launched the â€Å"Sputnik†, the US followed with their own on Oct. 31, 1959. During this period of innovation, the world became nervous and scared; they discovered just how vulnerable they were. Large underground bunkers were built to save the presidents and he leadership of the nations, individuals were encouraged to construct fallout shelters and they were often taught how to react in the case of a nuclear attack. When both sides realized that any attack upon the other would be suicide for themselves as well, a new policy know as the â€Å"Mutually Assured Destruction† was adapted, and this would, in theory restrain both sides from attacking one another. â€Å"The number of nuclear weapons held by the two superpowers during the Cold War increased drastically because of the need for a first strike and later a second strike force. The highest numbers of nuclear warheads held by these powers was approximately 12,000 for the USSR and 10,000 by the US. This many nuclear weapons has the potential to destroy life on earth more than 1,500 times over† http://www. pwc. k12. nf. ca/coldwar/plain/armsrace. html. And yet, both sides kept exploring and spending large amounts of money and resources on developing nuclear weapons. In many respects, the stockpiling of these weapons was by far the most important contribution made to the world during the cold war period, than any other resource added by any other country. 2) Why has the European Union found it so difficult to achieve political, social and economic integration amongst the member states?  Shortly after the Second World War at the University of Zurich, Winston Churchill gave a speech that called for a â€Å"United States of Europe† and the creation of a â€Å"Council of Europe†. This council became the oldest organization in favor of European integration since 1949. But, in spite all the enthusiasm of the European citizens, the Council’s idea of integration has struggled for many reasons. One of the main reasons is because at the same time as the evelopment of the council another â€Å"European Union† was being formed. This Union was made up of twenty-seven European countries. It was established as the European Economic Community in 1957 under the Treaty of Rome and has undergone many changes since, most notably in 1992 by the Maastricht Treaty†. At first this Union was a welcome relief, growth and restructure was happening over night. The European Union was founded upon a number of treaties, and their laws cover a wide range of topics. Both, a legislative branch and the Parliament govern them. And the politics of he European Union primarily covered the economy. However, there is still a disagreement on how far the Union should expand. Because of the disagreement, the integration and expansion of the European Union has been slow since the end of the cold war period. Enlargement or expansion, together with the signing of new treaties, are seen by some as parallel processes, vital to the Union’s welfare. To many this is known as the bicycle theory. â€Å"The European Union is often compared to a bicycle: if it stops moving forwards it will fall over. The bicycle theory also applies to multilateral trade talks†. Bounds, Andrew (2007). Brussels blog: Bicycle wobbles on the way to Doha, Financial Times. And like most trade talks, both parties want to come out ahead in the end. Thus, the ongoing integration of the European Union and its member states are becoming contested on the grounds that it reduces it’s members national sovereignty too much. Politically, the Union struggles because neither they’re laws or their political theory offer the concept of a democracy. Their attitudes remain fixed by the idea of a nation state organization and its people. Socially, this makes them still behind the times. Economically, They struggle with the different economic and resource levels of each of the member states. All these along with the concept of Euroscepticism, or better known as the opposition to the process of European integration, the Union continues to move forward and yet has been forced to make changes to its policies. Amid the post war trauma, the European Union has become a beacon for organized political growth and upbringing. And today, in spite all the worldwide turmoil and confusion, The Union still spreads forth it’s hand in every effort to encourage global peace and umanitarian aid to its member states.  There is no set standard in the process of integration, but today there is a new focus on the complex policy making of the European Union. 3) What was `containment` and how did it influence US cold war thinking? The word containment means to isolate or to make stagnate. In the terms of the cold war, it refers to the foreign policies adapted by the United States under the direction of George Kennan. In the beginning, their policy was to stop all of the outside nations from moving politically towards Soviet Union communism and to ensure that the United States continued to ave, what they thought would be, the upper hand. For ideology as we have seen taught them that the outside world was hostile and that it was their duty to overthrow the political forces beyond their borders. (X[Kennan], Foreign Affairs, 1947). They hoped that ultimately in the end thecontainment policies would cause the fall of the Soviet Union and its ally nations. Back in the early days of history, containment was accomplished with the use of brute force or tactics much like an army taking over a castle and then came the use of treaties and political policies, thus being the cold war period. Today this is often accomplished by politically using severe sanctions, as in the United States’ dealings with Iraq and Iran. Espionage and sabotage are other ways of creating a containment among a group of people or nations. During the United States’ cold war containment period the policies adapted by President Truman experienced some major setbacks through the opposition of the Soviet Union, and by the Time the United States pulled out of the Vietnam war and the Koran conflict, there wasn’t mush credit given to the containment policies and ideas, anymore. So the United States started a new heory of â€Å"detente† or peaceful co-existence. Until the election of Ronald Reagan this was a believable concept. President Regan believed that the containment policies did not expand far enough, He felt uneasy about the weapons being held by the foreign nations. He wanted new missiles, placed in Europe to help the United States to become immune to the first strike concept. His new policies become highly controversial and very unpopular in many of the surrounding foreign countries. In 1991, the Soviet Union collapsed under the direction of Gorbachev and the wanted nd result of the original containment policy had been achieved, this marked the official close of that policy. All though, the US still keeps its military and missile bases in the areas around the former Soviet Union, â€Å"just to be on the safe side they say†, many events have effected the world and the current containment policies. As of 2005, the United States are listed as having at least 700 military bases around the world, like the ones in Iceland and Germany. Some up to date estimates suggest that the real number is much higher.

Systemic-Functional Grammar

Systemic-Functional Grammar News is a special approach to report or comment the latest and important facts. Its purpose is to influence the Mass Public Opinion. The definition of the news demonstrates that news is the fact, different from the fabrication of literature. Besides the general characteristics of news, broadcasting news has its own distinct features. This paper analyzes the English broadcasting news from the choice of the process types and the transitivity of the clause by using the transitivity theory for the purpose of discovering the distribution law of the process types of the English broadcasting news text and its genre characteristicsï ¼Å½ Introduction In the 1960s, Halliday, the Professor of linguistics, developed a systematic and comprehensive theory of language, called â€Å"Systemic-Functional Grammar (SFG)†, and published his book An Introduction to Functional Grammar in 1985 and 1994. Many scholars also published a number of books and papers on systemic grammar. The research of Systemic Functional Grammar began in 1970s and became popular in the late 1980s. In Hallidays book An Introduction to Functional Grammar, he says â€Å"the theory on which this description is based, systemic theory follows in the European functional tradition. It is largely based on Firths system-structure theory, but derives more abstract principles from Hjelmslev and owes many ideas to Prague School. The organizing concept is that of the â€Å"system†, which is used essentially in Firths sense of a functional Paradigm but developed into the formal construct of a ‘system network.† (Halliday, 2000:52) SFG has two components: systemic grammar and functional grammar. In Hu Zhuanglins book Linguistics. A course Book, he holds that â€Å"Systemic grammar aims to explain the internal relations in language as a system network, or meaning potential. And this network consists of subsystem from which language users make choices. Functional grammar aims to reveal that language is a means of social interaction, based on the position that language system and the forms that make it up are inescapably determined by the uses or functions which they serve.† (Hu Zhuanglin 2001:409) â€Å"In a functional grammar, on the other hand, the direction is reversed. A language is interpreted as a System of meanings can be realized.† Halliday(1985) â€Å"Functional Grammar aims to reveal that language is a mean of social interaction, based on the position that language system and the forms that make it up are inescapably determined by the uses or functions which they serve.† Hu Zhuanglin(2001) The functions of language are the most important things in Functional Grammar. As the tool of human beings communication, language possesses many different kinds of functions. Halliday divided the functions of language into three types. They are ideational metafunction, interpersonal metafunction, and textual metafunction. In this paper, the emphasis is on ideational metafunction. The ideational metafunction is to organize the speaker or writers experience of the real or imaginary world. It includes experiential function and logical function. The meaning of experiential function is that language expresses peoples experiences in external world (things, events qualities, etc) and internal world (thoughts, beliefs, feelings, etc). What logical function refers to is that language expresses the logical relationship between two or more than two meaning units. Experiential function is chiefly embodied by transitivity and voice. â€Å"†¦ Parallel with its evolution in the function of mood, expressing the active, interpersonal aspect of meaning, the clause evolved simultaneously in another grammatical function expressing the reflective, experiential aspect of meaning. This later is the system of transitivity. Transitivity specifies the different types of process that are recognized in the language, and the structures by which they are expressed.† (Halliday,1985) Transitivity is a semantic system. Its purpose is to divide something around people into several processes involving participants and circumstantial elements. Halliday contents that transitivity includes six processes: (a) Material process. (b) Mental process. (c) Relational process. (d) Behavioral process. (e) Verbal process. (f) Existential process. (a) Material Process: process of doing Material process is a process of doing. The process usually consists of verb, actor (logical subject) and goal (noun or pronoun). Material Processes express the notion that some entity ‘does something- which may be done ‘to some other entity (Halliday, 1985) For example, A fungus destroyed the coffee plant leaves Actor Process Goal (b) Mental Process: process of thinking Mental process is a process of thinking involving perception (see, look), reaction (like, fear) and cognition (knowing, believing, and understanding) and so on. Mental process has two participants: sensor and phenomenon. Sensor refers to the person who perceives and phenomenon is the something that is perceived by the sensor. Phenomenon includes concrete person or objects, abstract things, happened events and so on. For example, He saw the whole room. Sensor Process Phenomenon (c) Relational Process: process of being Relational process is a process of being. Actually, relational process is a very complex type of process, which covers the many different ways that ‘being is expressed (Eggins 1994). However, in this analysis, we only refer two simple types, they are attributive process and identifying process. In the attributive process, the participants are attribute and carrier. For example, Her face was a bloated spotty mask. Carrier Process Attribute In the identifying process, the participants are identified and identifier. This car is hers. Identified Process Identifier (d) Behavioral Process: process of behaving Behavioral process is a process of behaving, such as breathe, dream, smile, laugh, cry, and cough. The basic components of the process are â€Å"behaver† and â€Å"process†. This point is similar to the mental process, but different from the material process. Bloor and Bloor (1995) described behavioral process as the grey area between Material and Mental processes. She cried loudly. Behaver Process Circumstantial (e) Verbal Process: process of saying Verbal process is a process of saying. â€Å"Saying† has to be interpreted in a rather broad sense; it covers any kind of symbolic exchange of meaning. The verbal words are â€Å"tell, say, talk, describe, boast, praise†. The verbalization itself is called the verbiage. The informants told the police everything Sayer Process Receiver Verbiage (f) Existential Process: process of existing Existential process is a process of existing. In every existential process, it must have an â€Å"Existent†. â€Å"There† has no representational function. There are ten of us in the party. Process Existent Circumstance Generally speaking, most of the processes representing descriptive meaning are the relational, existential process and the mental processes. However, most of the processes representing narrative meaning are material processes. â€Å"Voice is the ways in which a language expresses the relationship between a verb and the noun phrases which are associated with it. Two sentences can differ in voice and yet have the same basic meaning. However, there may be a change in emphasis and one type of sentence may be more appropriate.† (Jack C.Richards, John Platt and Heidi Platt, 2000) It is represented commonly by active voice and passive voice. In order to make the structure of the text reasonable and the context consistent, speakers or writers need to do an appropriate choice to the voice. Approach to Analyze the Text According to Huang Guowen, SFG is more suitable for analyzing a text. The reasons for it lie below. First, SFG is a text grammar, which means this kind of grammar can describe how the use of language. In this way, the meaning of the text can be understood clearly. Second, in SFG, functions of language are divided into three metafunction. The description of the systemic network of the three metafunction is quite clear. Thus, the application of the framework of SFG to analyze a text can avoid evaluating at will. Choice of Text The text chosen for analysis is from BBC Broadcasting news on its website on Thursday, 2 July, 2009. This news report can be heard in the air and its transcription is on BBC website after the reporter made an interview with Alain Bouillard, of Frances BEA accident investigation agency. This news is written in English originally, so when I picked it up, I made no translation. Whats more, this piece of news is completely authentic in that it is not edited or used for the purpose of language teaching. Context of Situation Definition of context: It is immediate environment of language activity, which is time, place, talking content, the relation among people related to transfer communicational meanings. Halliday and Hasan (1985) divided context of situation into three parts: field, tenor and mode. (a) Field refers to what is being talked about, what is it that the participants are engaged in, in which the language s as some essential components. This chosen news report is talking about the result of investigation of the France air crash. Most of the contents are from an officer, in this way, the media wants to give the public an authoritative explanation of the investigation process. (b) Tenor refers to the people involved in the communication and the relationship between them. What kinds of role relationships obtain among the participants, including permanent and temporary relationships of one kind or another, both the types of speech role that they are taking on in the dialogue and the whole cluster of socially significant relationships in which they refer to. Here the participants are the news writers or editors and the listeners of the radio or visitors or ‘readers of the websites. (c) Mode refers to how the language is functioning in the interaction, e.g. whether it is written or spoken. As for the chosen news report, its main purpose is to read to the listeners. Therefore, the language usage is rather simple and oral, which is to reduce the burden of listeners. Text Air France jet broke on impact Brazilian military personnel retrieve part of the Air France plane from the Atlantic Ocean (08 June 2009) Search teams recovered 51 bodies from the crash area â‘  French investigators trying to find out why an Air France plane crashed in the Atlantic say they believe it broke up on contact with water, not in the air. â‘ ¡They also found that the planes speed sensors had been a factor but not the cause of the crash. â‘ ¢All 228 people on the plane were killed when it plunged into the ocean en route from Rio de Janeiro to Paris on 1 June. â‘ £Teams looking for the planes flight data recorders will continue operations for another 10 days. â‘ ¤Alain Bouillard, of Frances BEA accident investigation agency, said the crash had been an extremely difficult one to understand. â‘ ¥Between the surface of the water and 35,000ft [10,700m], we dont know what happened, Mr Bouillard said. â‘ ¦In the absence of the flight recorders, it is extremely difficult to draw conclusions. Table 2 Type of Transitivity Material Mental Relational Verbal Behavioral Existential Total 3 0 1 3 0 0 Percentage 43% 0 14% 43% 0 0 In the news above, the most processes are verbal and material process, and with only one relational process and zero existential, behavior and mental process. Generally speaking, a certain text usually contains many different kinds of transitivity process, especially material process. Hu Zhuanglin contents that people living in a material world, ‘doormake is the primary and basis, only with this can human beings hold other physiological feature to proceed other process. In this piece of news, material process takes up 43%, which is quite high in total. According to Halliday, What experiential function is that language expresses peoples experiences in external world (things, events qualities, etc) and internal world (thoughts, beliefs, feelings, etc). News is the record of the fact, is the response to the fact. News without fact is not news, news without fact or truth cannot be good news. The theory of the news writing is objectively reporting and speaking with the fact. In this news, material process takes up such a high proportion, which is just right to obey the rules that news is due to truth or fact. However, one certain process occurs more frequently is one of the factors to form the feature of a text. Halliday classes the Process Material, Mental and Relational as major process and the others as minor. The verbal process that originally belongs to the less important process in this news takes up 43%, which is the highest of all. Verbal process is a process of saying; the saying is to exchange information. Broadcasting news as a tool of media has a responsibility to transmit information to the public. It is not difficult to find out that the transitivity process of this piece of news lays particular stress on verbal process. According to other statistics I find out in another 10 pieces of BBC news show that verbal process occurs quite high in broadcasting texts. In the total 172 sentences, there are 56 verbal process, occupying 32%, only a little lower than material process. In some certain broadcasting news (such as above), verbal process equals even overruns material process. To some extent, the distribution of transitivity of discourse has a regular discipline. Whats more, the discipline has something to do with the genre of the discourse. Now we will have a further study of the news above. There are seven sentences in the news, and they are divided into separated process, each sentence and its belonging process is in the tables below. â‘   Verbal Process French investigators trying to find out why an Air France plane crashed in the Atlantic say they believe it broke up on contact with water, not in the air Sayer Process Verbiage â‘ ¡Material process They also found that the planes speed sensors had been a factor but not the cause of the crash. Actor Process Goal â‘ ¢Material Process All 228 people on the plane were killed when it plunged into the ocean en route from Rio de Janeiro to Paris on 1 June Goal Process Circumstance â‘ £ (Material Process) Teams looking for the planes flight data recorders will continue Operations for another 10 days Actor Process Goal Circumstance â‘ ¤ (Verbal Process) Alain Bouillard, of Frances BEA accident investigation agency said the crash had been an extremely difficult one to understand. Sayer Process Reported â‘ ¥ (Verbal Process) â€Å"Between the surface of the water and 35,000ft [10,700m], we dont know what happened† Mr. Bouillard Said Reported Sayer Process â‘ ¦ (Relational Process) In the absence of the flight recorders it Is extremely difficult to draw conclusions Circumstance Identified Process Identifier In the news above, there are four sentences involved in verbal process. The first one as a headline lays essential place in the whole passage. Headline is a conclusion and extract of the main event. In a news report, choosing the words from an authority that responsible for the investigation of the accident is absolutely the best choice. In fact, so did the writer do. Then, to report the process of the investigation, the writer chose to use material process in that Material Process is to narrate the real world. In the second and the forth Material Process sentences, the French investigators (referred to ‘They and ‘the team in the news) are main participants. They found, they continue operations, the using the investigators to be the main participants in the continuous two material process , on one hand can make sure of the continuity of the news report, on the other hand, this news report is mainly to report the situations and opinions from investigators. In this way, pu t the words from the investigators in an essential place can illustrate the most important content of the news in front of the listeners, which is the main responsibility of a successful news report. In the second material process, the writer chose the passive voice to emphasize the victims of this accident. In this material process, these 228 people on the plane had no hope to be survived. When listening to here, we have realized something about the result of the rescue activity. Then the Material Process is finished, and led to Verbal Process. In the following 2 Verbal Materials, the contents of the speech are all from Mr. Bouillard, who is from Frances BEA accident investigation agency. By his words, the writer told the readers that the reason for the airplane accident was still unsolved and it could be a difficult task to find out clearly. The writer chose to quote the words from the investigation agency is to make sure the reliability and the depth of the news report. Whats mor e, it also can tell readers the resource of the news report, which is from the authority. Mr Bouillard, he is an officer from BEA accident investigation agency, is the direct participant of the whole survey, in that way, he could hold one-hand results of the whole search. In most cases, when an accident happens or a research being preceded, a news reporter may not be involved directly or witness at spot. Most of the report resources are due to interview afterwards. If we can contact the direct participants or the direct researchers in a research such as in this case, it will make a more vivid atmosphere for listeners or readers, and adding the reliability as well. News reports usually get the aid from the participants, the witness of the event or the people from authorities to give a hint or proclaim the resource of the news. Nevertheless, we could also see that in a news report there exists report from a reporter, which in another way explains the reason why there are more verbal processes in a news report. We can have a further look of the verbal material 1,5,7. In these three verbal material, the writer chose say, said, said, all of which are variations from say. They are very simple and oral. This is because in a broadcasting news report, the main method is to make audience listen. Broadcasting should transmit the most information in a limited period of time, so that the words chosen from broadcasting news report should be simple and near to daily life, avoiding adding burden to listeners. In fact, in this broadcasting news report, the sentence structure used are quite simple, the words chosen are rather succinct, and without many complex clauses. When it comes to the tenses used in this news report, we can find out there are not any complex tenses, just simple past and simple in turn. In the whole news report, the material process states the main fact, and the verbal process proclaims the resource of the news, and to move forward to supply and illustrate the main event. In this news report, the material process and the verbal process occur in turn, and hold different duties each other. The structure of this news report makes it active and filled with variations. The words from the authority from different ways can explain the reason why they still cannot find out the reason for the airplane accident immediately. In a word, it is a successful news report to tell audience the process of the investigation of the air crush. Conclusion In this paper, Hallidays transitivity theory and the types of transitivity have been used to analyze a piece of news report from BBC. It is found that there is a distribution law of the process types in the English broadcasting news text; Verbal Process is one of the features that form the news text. It is also illustrated that broadcasting news has its own characteristics; such as the tendency to be oral, most of sentences are short, the roughly narration that can be easy to read aloud, etc. This analysis proves that the application of functional grammar in discourse analysis is practical and operable. By the transitivity theory to analysis a discourse, it can help to seize the essence and features of a text. 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